Hi! My name is Pham Thu Huong.
I'm a Marketin|
about
I am a dedicated marketing professional with expertise in product management and strategic marketing. My career has been driven by a clear purpose: to create meaningful customer experiences that align with brand identity and drive sustainable growth. My key strengths include market research, product development, and the ability to lead cross-functional teams to execute high-impact campaigns. With a focus on both innovation and customer engagement, I am committed to delivering results that resonate deeply with customers and contribute to long-term brand success.
technical skills
work
education
I spent 4 years learning Business, got my Bachelor degree in International Business Economics and started working as a marketer. I think one should never stop learning and go through a process of acquiring knowledge.
experience
○ Conducted in-depth research and developed strategic plans for the growth and expansion of Sun World Ba Den Mountain gift merchandise, ensuring offerings align with market trends and customer expectations, leading to a 190% increase in revenue compared to 2023.
○ Overseed product lifecycle from concept to launch, coordinating with designers and suppliers to deliver high-quality, marketable items.
○ Analyzed sales performance and customer feedback to optimize product offerings and drive revenue growth.
○ Collaborated with marketing teams to create promotional strategies that increase merchandise visibility and boost sales.
○ Overseed marketing communications for Serena Resort Kim Boi, driving brand awareness and guest engagement.
○ Led and managed the international operators’ marketing teams in executing Sun Group's high-impact campaigns, ensuring alignment with brand strategy.
○ Coordinated and delivered successful events for Yoko Onsen Quang Hanh, enhancing customer experience and promoting the unique offerings of the resort.
○ Planned and executed OOH advertising initiatives, organized FAM Trip for travel agencies, developed corporate gifts, and collaborated with KPMG on loyalty campaigns to enhance SHG’s customer retention.
○ In charge of the annual and quarterly strategic planning, budgeting and forecasting process for Marketing department. Partner closely with Finance and Sales department to ensure accurate ongoing budget management.
○ Supervised to ensure all restaurants and convention center brands are compliant and transmitted in a way unified to maintain the company reputation.
○ Managed the creation of marketing materials, collateral, and sales support tools to increase the revenue by 10%.
○ Responsible for event planning and execution to host the first ever Vingroup Wedding Fair with 1.000 guests & 30+ biggest wedding partners in Hanoi.
○ Worked closely with PR & communication department, agencies on packaging design, product photography and influencers collaboration for Almaz Mooncake 2020 & 2021 to increase the revenue by 80%.
○ Lead the creation, delivery and execution of digital and social campaigns for Almaz within various platforms to build awareness, engage customers, grow and retain our audience.
○ Led a team to deploy a music application and achieved Top 1 Trending in a week with the CPI of USD 0,017.
○ Developed a marketing plan for PR articles, KOLs, viral videos, brand activation in accordance with the overall company goals and visions.
○ Identified and developed new Partnership marketing, collaboration and sponsorship opportunities in Hanoi and other provinces.
○ Developed, implemented and executed strategic marketing plan for an entire ecosystem at YAN Digital including all the platforms at YAN Digital.
○ Led marketing team to launch a new mobile application product and achieved Top 2 Free App on US Appstore in two weeks with profits of USD 30.000 per month.
○ Developed social media presence on Youtube, Facebook, Twitter, Reddit, Google+ and technology forums accomplishing an average monthly increase in daily active users of 60.000.
○ Acted as a bridge between users, product owner and development team to analyze customer business processes and recommend changes, solutions, and improvements.
achivements
Top 10 MEKONG BUSINESS CHALLENGE 2014 to participate in mentoring program with three McKinsey & Company consultants inside and outside of Vietnam.
contact
Hello friend, I'd love to hear from you.
Or simply email me at huongpt1507@gmail.com